For early B2B teams. Test several segments at once, learn who actually buys, and leave a working, written-down motion for the sales hire who comes next.
Not either or. Many teams run GNX first, then hand a working motion to the person they hire.
A typical first SDR
GNX Sales, Startup plan
Cost
$80K median on-target earnings, $55K of it base
$479 a month, or $4,788 a year billed yearly
Time to ramp
About 3 months on average
Running once onboarding, an inbox and a campaign are set up
How long it lasts
1.9 years average tenure
Stays, with the playbook written down
Monthly target
Around 10 held meetings is the median quota
No meeting quota promised. You see every result
What it does best
Live conversations and judgment
Research, writing, follow-up, first calls, booking
SDR figures from The Bridge Group 2025 SDR Metrics Report. They exclude tools, data and management time.
Find out who buys
Test three guesses at once, not one per quarter.
A campaign per segment
Run up to 25 email campaigns at once, each with its own ideal customer and qualification rules, so segments are compared side by side.
Enrichment that protects runway
Fit is checked before paid enrichment, and every rejection keeps a reason. That is how you learn a segment you believed in has few reachable buyers.
Personal email without a copywriter
Each email is written from what is known about that person. When the essentials are missing, nothing is drafted.
Calls without hiring a caller
AI voice campaigns reach buyers who skip email, after ten scored test calls and a Do Not Call screen.
Meetings on the founder's calendar
Set your hours, buffers and notice. The agent offers only open slots and books with your meeting link.
Evidence for the next board update
Reply rate by campaign, meetings booked, call outcomes and rejection reasons show which segment to double down on.
When you do hire
Your first sales hire inherits a motion, not a blank page.
What they get on day one
A written ideal customerTargeting and rules, not tribal knowledge
A record of what was triedEvery campaign, message and result
Working inboxes and numbersReady to use
A seat waitingStartup includes 15
What they spend time on
Conversations the agent bookedDiscovery and demos
Deals that need judgmentPricing, procurement, negotiation
Sharpening the playbookUsing the data the agent produced
Steering the agentBetter targeting and prompt notes each week
The honest limit
GNX makes a good offer reach more of the right people. It cannot create demand. Poor product-market fit was a factor in 43% of recent venture-backed shutdowns CB Insights studied.
Each campaign prepares up to 25 qualified leads a week. Scale by running more campaigns, up to 25 at once.
Meeting timing depends on your market, offer, list and follow-up cadence. No fixed time to first meeting is promised.
Should we use an AI sales agent before hiring an SDR?
It is a practical way to define and test outbound before growing the team. The setup makes you write down your ideal customer, rules and messaging, which your first sales hire can build on.
Does this work before product-market fit?
It can show which segments respond, quickly and cheaply. It cannot create demand. Separate campaigns give each segment its own targeting and messaging, and the results show which guesses deserve more testing.
How many campaigns can we run at once?
Startup runs up to 25 email and 10 voice campaigns at once, with up to 500 emails a day and 14,370 monthly credits.
Do we need a lead list to start?
No. Search the built-in lead database, upload a CSV, or add people by hand.
How long until the first meeting?
Most teams launch their first campaign in one sitting. When meetings arrive depends on your market, offer, list and cadence, so we do not promise a date.
Can we stay in control of what gets sent?
Yes, by default. Every draft waits for review, and you can edit, regenerate or approve in bulk. Autopilot is turned on per campaign, and it changes who approves a message, never whether it was checked.